Hsu, Cathy H.C.
Marketing hospitality
John Wiley & Sons, 2001
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Metelka, Charles J.
The dictionary of hospitality, travel, and tourism
Delmar, 1990
 Buku Referensi
Kotler, Philip
Marketing for hospitality and tourism
Prentice-Hall, 1996
 Buku Referensi
Kotler, Philip
Marketing for hospitality and tourism
Pearson, 2010
 Buku Teks SO
Kotler, Philip
Marketing for hospitality and tourism
Pearson Education, 2014
 Buku Teks SO