Rambat Lupiyoadi
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
Artikel Jurnal
Emerald,
Majalah, Jurnal, Buletin
Avelar-Sosa, Liliana
Springer Cham, 2019
eBooks
Clark, Kim B.
Harvard Business Scholl Press, 1991
Buku Teks
Tommy Agustino
Fakultas Teknik Universitas Indonesia, 2014
UI - Tesis Membership