Egan, John, 1952-
Marketing communications / John Egan
Thomson Learning,, 2007
 Buku Teks
Sena Putra Pratama
Program perencanaan komunikasi pemasaran terpadu United Bike = Integrated marketing communication plan United Bike
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tugas Akhir
Elizabeth Elvinstella Hanny
Iklan jangan kedip sebagai salah satu strategi komunikasi videomax telkomsel = Jangan kedip ad as one of telkomsel's videomax communication strategy
2017
 UI - Makalah dan Kertas Kerja
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks