Pengaruh Cause Related Marketing (CRM) terhadap loyalitas pelanggan Air Minum Dalam Kemasan (AMDK) merek Aqua pada mahasiswa sarjana reguler Universitas Indonesia

Perbandingan Brand Level, Visibilitas dan Donation Proximity terhadap Evaluasi Konsumen pada Kampanye Cause-Related Marketing: Sebuah Studi Eksperimen = A Comparison Between Brand Level, Conspicuousness, Donation Proximity toward Consumer Evaluation on CRM Online Campaign: An Experimental Study.

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi

Pengaruh strategi green marketing terhadap loyalitas pelanggan the body shop dikalangan mahasiswa = The Influence of Green Marketing Strategies on The Body Shop Customer Loyalty among students

Kegiatan komunikasi pemasaran terpadu dan ekuitas merek the Body Shop Indonesia = Integrated marketing communications and brand equity of the Body Shop Indonesia