Pengaruh negara asal (country of origin) suatu merek terhadap repurchase intention (studi pada produk Lea Jeans)

Pengaruh kredibilitas merek dan country-of-origin image terhadap kepekaan harga konsumen (studi perbandingan konsumen produk notebook di Universitas Indonesia Depok)

Pengaruh brand personality terhadap brand loyalty studi: konsumen produk fashion merek Zara di Jakarta

Pengaruh citra merek dan reputasi perusahaan terhadap proses penciptaan loyalitas pelanggan di pasar bisnis pelumas kendaraan

Analisis Pengaruh Halal Brand Personality dan Brand Experience terhadap Brand Prestige, Brand Trust, Customer Satisfaction, dan Brand Loyalty pada Merek Halal. Studi kasus: Produk Perawatan Pria Merek Kahf = Analysis of Halal Brand Personality and Brand Experience on Brand Prestige, Brand Trust, Customer Satisfaction, and Brand Loyalty on Halal Brand. Study case: Men Personal Care Brand Kahf.