Kyung Min Lee
Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Fauzia Fyanda Putri
Pengaruh customer perceived value terhadap loyalitas konsumen (studi pada pelanggan IM3 di Jakarta Selatan dan Depok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open
Adhiwira Indrabrata
Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Irawati
Pengaruh experiental marketing terhadap perilaku word og mouth konsumen Macintosh (Apple inc.)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi Open
Rika Yuni Lestari
Pengaruh kredibilitas merek dan country-of-origin image terhadap kepekaan harga konsumen (studi perbandingan konsumen produk notebook di Universitas Indonesia Depok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi Open