Pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli produk perawatan wajah dan tubuh = The effect of negative celebrity publicity and celebrity identification toward purchase intention in face and body products

Halal Product Knowledge sebagai Moderator antara Keberadaan Sertifikasi Halal dan Intensi Konsumen dalam Membeli Produk Makanan Melalui E-commerce = The Role of Halal Product Knowledge as a Moderator Between the Existence of Halal Certification and Consumers Buying Intention of Food Products Through E-Commerce

Peran Social Influence sebagai Prediktor Intensi Membeli Produk Ramah Lingkungan = The Role of Social Influence as a Predictor of Environmentally Friendly Product Purchase Intention

Pengaruh power distance konsumen dan kelas sosial konsumen lain terhadap evaluasi dan intensi membeli produk yang telah dicoba oleh konsumen lain = The influence of consumers level of power distance and others social class on evaluation and purchase intention of products tried by others

Pengaruh tipe dukungan selebriti dan kongruensi selebriti dengan produk perawatan tubuh terhadap intensi membeli pada pengguna instagram = The influence of celebrity endorsement types and congruency celebrity with the body care products toward purchase intention on instagram users