Anjas Patria
Pengaruh brand image sebagai moderator dalam hubungan public relation perception terhadap customer loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi (Open)
Ali Nurseto
Analisis strategi emotional branding dan kaitannya dengan brand loyality studi kasus : Bread talk
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
 UI - Skripsi (Membership)
Wardah Sholihatul Imamah
Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Karima Shehab
Analaisis peran negative feel towards counterfeits dalam pengaruh brand consciousness terhadap purchase intention original luxury products pada generasi y = The role of negative feel towards counterfeits in the effect of brand consciousness on purchase intention original luxury products in y generation
2017
 UI - Skripsi (Membership)
Gisella Liati
Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)