Pengaruh Emotional Branding Terhadap Loyalitas Merek : Analisis Pasta Gigi Pepsodent

Analisis pengaruh socially responsible marketing dan corporate social responsibility terhadap brand image dan corporate reputation : studi kasus pada kampanye "senyum sehat senyum Pepsodent" dari PT. Unilever Indonesia = Analysis of effect of socially responsible marketing and corporate social responsibility on brand image and corporate reputation : case study campaign "senyum sehat senyum pepsodent" of the PT. Unilever Indonesia

Pengaruh perluasan merek terhadap minat konsumen : studi pada pepsodent mouthwash = The influence of brand extension toward purchase intention : study on pepsodent mouthwash

Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali

Persepsi Konsumen Terhadap Perluasan Merek (Studi Kasus Konsumen Pasta Gigi dan Sikat Gigi Pepsodent di Kota Bogor)