Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

Analisis penggunaan social media influencers sebagai strategi pemasaran pada produk fashion di instagram (studi pada akun Instagram @zaloraid) = Analysis of using social media influencers as a marketing strategy for fashion products on Instagram (A study of @zaloraid instagram account)

Understanding digital marketing / Damian Ryan

Analisis Penerapan Integrated Marketing Communication dalam Optimalisasi Penggunaan Social Media Marketing oleh Brand Formula One (F1) Pasca Akuisisi Liberty Media = The Usage of Integrated Marketing Communication Analysis through Social Media Marketing Optimalization of Formula 1 (F1) Brand After the Acquisition of Liberty Media

Understanding digital marketing : marketing strategies for engaging the digital generation