Bennie, Michael
How to ...do your advertising
Elex Media Komputindo, 1996
 Buku Teks
Mida Nopitasari
Sikap penghindaran iklan (ad avoidance) di internet pada kalangan mahasiswa FISIP UI
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open
Lewis, Herschell Gordon
How to make your advertising twice as effective at half the cost
Prentice-Hall, 1986
 Buku Teks
Luthfi Abdurrahman
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Benn, Alec
The 27 most common mistakes in advertising / Alec Benn
American Management Associations, 1978
 Buku Teks