Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
BPI Irwin, 1988
 Buku Teks
Mochamad Racka Nugroho Maulana Putra
Strategi Pemasaran untuk Line Indonesia = Marketing Plan for Line Indonesia
Fakultas Teknik Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Dian Karina Paramita
The Anaysis of Marketing Strategy for Pt Asuransi X SME Takaful Product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)
Joung, Oka Wilsen
Strategi Optimalisasi Pemilihan Fasilitas Kesehatan Rujukan Tingkat Lanjut (FKRTL) dengan Pendekatan Bauran Pemasaran di Rumah Sakit Santo Antonio Baturaja Tahun 2023 = Optmization Strategy for Selection of Advanced Referral Health Facilities by Using a Marketing Mix Approach at Santo Antonio Baturaja Hospital in 2023
Fakultas Kesehatan Masyarakat Universitas Indonesia, 2023
 UI - Tesis Membership
Davenport, Teresa
Marketing training programs: managing the training function
American Society for Training & Development Press, 2001
 eBooks