Applications of management sciences in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
Buku Teks
Montgomery, David B.
Management science in marketing
Prentice-Hall, 1969
Buku Teks
Applications in basic marketing
Irwin, 1991
Buku Teks
Applications in basic marketing
Irwin, 1991
Buku Teks
McCharty, E Jerome
Applications in basic marketing
Homewood, 1990
Buku Teks