Erika Amelia
Program Pascasarjana Universitas Indonesia, 2006
UI - Tesis (Membership)
Putri Nurdianty Nurdin
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
UI - Tesis (Open)
Sinaga, Dian
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
UI - Skripsi (Membership)
Budi Setiawan
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
Artikel Jurnal
Cartwright, Roger
Oxford Blackwell 1997,
Buku Teks