Guiltinan, Joseph P.
Marketing management: strategies and programs/Joseph P. Guiltinan, Gordon W. Paul
New York McGraw-Hill 1983,
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Guiltinan, Joseph P.
Readings in marketing strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
McGraw-Hill , 1982
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Guiltinan, Joseph P.
Cases in marketing management / Joseph P.Guiltinan and Gordon W. Paul
McGraw-Hill , 1991
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Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter
McGraw-Hill, 2004
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Analytical marketing management / by P. Doyle ... [et al.].
Harper & Row, 1974
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