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Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
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Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
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Taylor, Weldon Johnson, 1908-
Marketing : an integrated analytical approach
South-Western Publishing, 1975
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Duddy, Edward
Marketing, an institutional approach
Mcgraw-Hill, 1953
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Ho, Yin Wong
Building a marketing plan : a complete guide
Business Expert Press, 2011
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