Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
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Lovelock, Christopher H.
Services marketing
Pearson Prentice Hall, 2001
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Lovelock, Christopher H.
Services marketing
Prentice-Hall, 2000
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Denney, Robert W.
Marketing accounting services
Van Nostrand Reinhold, 1983
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Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
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