Honomichl, Jack J.
Riset Pemasaran : Honomichl on marketing research = Marketing research
Elex Media Komputindo , 1991
 Buku Teks SO
Malhotra, Naro
Riset pemasaran : pendekatan terapan = Marketing research: an applied orientation
Indeks, 2010
 Buku Teks SO
Malhotra, Naresh K.
Riset pemasaran : pendekatan terapan = Marketing research : an applied orientation
Indeks, 2009
 Buku Teks SO
Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
 Buku Teks SO
Cox, William E., Jr.
Industrial marketing research
John Wiley, 1979
 Buku Teks SO