Honomichl, Jack J.
Riset Pemasaran : Honomichl on marketing research = Marketing research
Elex Media Komputindo , 1991
Buku Teks
Malhotra, Naro
Riset pemasaran : pendekatan terapan = Marketing research: an applied orientation
Indeks, 2010
Buku Teks
Malhotra, Naresh K.
Riset pemasaran : pendekatan terapan = Marketing research : an applied orientation
Indeks, 2009
Buku Teks
Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
Buku Teks
Grede, Robert
Pemasaran blak-blakan = Naked marketing
Interaksa, 2002
Buku Teks