Keegan, Warren J.
Global marketing
Pearson, 2011
 Buku Teks
Narver, John C.
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
 Buku Teks SO
Rhodes, V. James
The agricultural marketing system / V. James Rhodes
Grid Publishing, Inc, 1978
 Buku Teks SO
Keegan, Warren J.
Manajemen pemasaran global
Prenhallindo, 1996
 Buku Teks
Hermawan Kartajaya, 1947-
Marketing plus 2000 siasat memenangkan persaingan global
Jakarta : Gramedia, 1998
 Buku Referensi