Alexander, Ralph
Industrial marketing / Ralph Alexander, James C. Cross and Ross M. Cunningham
Richard D. Irwin , 1961
 Buku Teks
Keegan, Warren J.
Global marketing
Pearson, 2011
 Buku Teks
Narver, John C.
Conceptual readings in the marketing economy
Holt, Rinehart and Winston, 1971
 Buku Teks
Rhodes, V. James
The agricultural marketing system / V. James Rhodes
Grid Publishing, Inc, 1978
 Buku Teks
Keegan, Warren J.
Manajemen pemasaran global
Prenhallindo, 1996
 Buku Teks