Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter
McGraw-Hill, 2004
Buku Teks
Busch, Paul S
Marketing : strategic foundations/ Paul S.Busch
Richard D.Irwin, 1975
Buku Teks
Fitzroy, Peter T.
Analytical methods for marketing management / Peter T. FitzRoy
McGraw-Hill, 1976
Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
Buku Teks