Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
 Buku Teks
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
 Buku Referensi
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
 Buku Teks
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
 Buku Teks