Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
Buku Teks SO
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
Buku Teks SO
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, [date of publication not identified]
Buku Referensi
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective
McGraw-Hill, [, 2004]
Buku Teks
Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
Buku Teks SO