Barban, Arnold M.
Richard D. Irwin, 1968
Buku Teks
Clow, Kenneth E.
Pearson, 2016
Buku Teks
Belch, George E.
McGraw-Hill, [date of publication not identified]
Buku Referensi
Belch, George E.
McGraw-Hill, [, 2004]
Buku Teks
Shimp, Terence A.
South Western Cengage Learning, 2013
Buku Teks