Berry, Dick
Industrial marketing for result
Addison-Wesley, 1981
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Williams, Leonard Aimslie
Industrial marketing management and controls
Elsevier, 1968
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Kelley, Eugene J.
Marketing planning and competitive strategy
Prentice-Hall, 1972
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Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
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Czepiel, John A.
Competitive marketing strategy
Prentice-Hall, 1992
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