Berry, Dick
Industrial marketing for result
Addison-Wesley, 1981
 Buku Teks SO
Williams, Leonard Aimslie
Industrial marketing management and controls
Elsevier, 1968
 Buku Teks
The marketing of industrial products
edited by Aubrey Wilson
Pan Books, 1972
 Buku Teks SO
Kelley, Eugene J.
Marketing planning and competitive strategy
Prentice-Hall, 1972
 Buku Teks SO
Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
 Buku Teks SO