Kotler, Philip
Marketing management
Prentice-Hall, 2003
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 1989
 Buku Teks
Keller, kotler
Marketing Management
Pearson Education, Inc, 2006
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Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
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Boyd, Harper W., Jr.
Marketing management
Harcourt Brace Jovanovich , 1972
 Buku Teks