Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
 Buku Teks
Wilson, Mike
The management of marketing
Gower Publishing, 1985
 Buku Teks
Boyd, Harper W., Jr.
Marketing management
Harcourt Brace Jovanovich, 1972
 Buku Teks
Kotler, Philip
Marketing management
Prentice-Hall, 2000
 Buku Teks