Nickels, William G.
Marketing communications and promotion
Grid, INC , 1976
 Buku Teks
Yarker, K.A.
International marketing / K.A. Yarker
Business Books c, 1976
 Buku Teks
Buttle, Francis
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks
Disti Caya Fadiyah
Analisis penerapan content marketing yang dilakukan oleh gojek dalam membangun customer online engagement = Analysis of the implementation of content marketing by gojek in building customer online engagement
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Janova Evi Lavita
Analisis ekuitas merek berbasis konsumen pada telkomsel di jakarta = Analysis customer based brand equity on telkomsel in jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)