Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
Buku Teks
Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
Buku Teks
Baker, Michael J.
Research for marketing
Macmillan, 1991
Buku Teks
Kress, George
Marketing research
Prentice-Hall, 1988
Buku Teks
Parasuraman, A.
Marketing research
Addison-Wesley, 1991
Buku Teks