Engel, James F.
Consumer behavior
Chicago Dryden Press, 1990
Buku Teks
Mowen, John C.
Consumer behavior
Macmillan, 1987
Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1997
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Peter, J. Paul
Consumer behavior
Erlangga, 1999
Buku Teks
Schiffman, Leon G.
Consumer behavior
Prentice-Hall, 1991
Buku Teks