James Hezekiah
Analisis strategi pesan dan kerangka eksekusional iklan sunsilk Clean Fresh di Indonesia Malaysia dan Pakistan = Message strategy executional framework analysis of Sunsilk Clean Fresh's television commercial in Indonesia Malaysia and Pakistan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Nuriyah Syakiela
Analisis pengaruh online social network framework terhadap efektivitas eWOM = Analysis of the influence of online social network framework toward eWOM effectiveness
2018
 UI - Skripsi Membership
Arens, William F.
Contemporary advertising
Irwin /McGraw-Hill, 1999
 Buku Teks SO
Caples, John
Tested advertising methods
Prentice-Hall, 1974
 Buku Teks SO
Felton, George, 1947-
Advertising concept and copy
Prentice-Hall, 1994
 Buku Teks SO