Brierty, Edward G.
Business marketing
Prentice-Hall, 1998
Buku Teks
Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
Buku Teks
McCarthy, E. Jerome
Essentials of marketing
Irwin, 1988
Buku Teks
Kotler, Philip
Marketing management
Pearson, 2016
Buku Teks
Aaker, David A.
Marketing research
John Wiley & Sons, 2000
Buku Teks