Pengaruh brand experience dalam membangun Consumer Based Brand Equity (CBBE) pada aplikasi transportasi online di Indonesia: mediasi emotional brand attachment = The effect of brand experience on Consumer-Based Brand Equity (CBBE) development in online transportation platform in Indonesia: mediation of emotional brand attachment

Pengaruh social presence terhadap brand loyalty: peran firm generated content (FGC) di media sosial = The influence of social presence towards brand loyalty: the role of firm generated content in social media as moderator / Marsha Anindita

Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community

Pengaruh Customer Perceived Value dan Competitive Advantage Terhadap Customer Loyalty Melalui Peran Trust sebagai Mediasi (Studi Pada Generasi Z Pengguna Brand Skintific) = The Influence of Customer Perceived Value and Competitive Advantage on Customer Loyalty Through The Mediating Role of Trust: A Study on Generation Z Users of The Skintific Brand

Analisis pengaruh Customer Value, Perception to Founder, Customer Satisfaction terhadap Brand Loyalty: studi pada pengaruh meninggalnya Steve Jobs terhadap merek Apple = Analysis Influence of customer value, perception to founder, and customer satisfaction against brand loyalty: study on the influence of the death of Steve Jobs to Apple brand