Strategic brand management: building, measuring, and managing brand equity

Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name

Analisis Pengelolaan Consumer-based Brand Equity melalui Brand Experience pada Produk Perawatan diri Halal Khusus Pria: Studi Kasus pada Brand Kahf = Managing Consumer-based Brand Equity through Brand Experience in Halal Personal Care for Men: Study Case Brand Kahf

Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index

Alternatif Pengukuran Tingkat Ekuitas Merek Menggunakan Analitika Media Sosial: Studi Kasus Top Brand Index = Alternatives for Measuring Brand Equity Using Social Media Analytics: A Case Study of Top Brand Index