Hanani Faiza
Analisis pengaruh aktivitas social media marketing terhadap customer equity pada merek new luxury studi kasus merek zara = Analysis the effect of social media marketing on new luxury brand s customer equity case study zara
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Macy, Beverly
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world
McGraw-Hill, 2011
 Buku Teks SO
Hartley, Darin
10 steps to successful social networking for business
American Society for Training & Development, 2010
 eBooks
Nuriyah Syakiela
Analisis pengaruh online social network framework terhadap efektivitas eWOM = Analysis of the influence of online social network framework toward eWOM effectiveness
2018
 UI - Skripsi Membership
Goldman, Jeremy
Going social: excite customers, generate buzz, and energize your brand with the power of social media
[American Management Association, ], 2013
 eBooks