Ni Ketut Agustiani
Pengaruh bauran pemasaran solutions, access, value, dan education terhadap strategi customer-centric di poliklinik eksekutif rumah sakit Hermina Depok = Influence of solutions access value and education marketing mix against customer centric strategy in executive clinic Hermina Depok Hospital
Universitas Indonesia, 2017
 UI - Tesis Membership
Harvard business review on customer relationship management
Harvard Business School Publication, 2001
 Buku Teks
Dyche`, Jill
The CRM handbook : a business guide to customer relationship management
Addison-Wesley, 2002
 Buku Referensi
Buttle, francais
Customer relationship management: concepts and technologies
Elsevier/Butterworth-Heinemann, 2009
 Buku Teks
Iqbal Afifi
Faktor-faktor yang berpengaruh dengan pemasaran relasional dalam menciptakan loyalitas pelanggan pada bisnis jasa layanan Rumah Sakit = Factors affect to relationship marketing for creating customer loyalty in Hospital Services Business
2017
 UI - Tesis Membership