Risma Nadira Iswani
Analisis pengaruh faktor perilaku opinion leadership dan opinion-seeking terhadap online word-of-mouth communication pada media sosial. Studi kasus: Kitabisa.com = The impact of opinion leadership and opinion-seeking behavior factor toward online word-of-mouth communication on social media about Kitabisa.com
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Simorangkir, Silvia
Pengaruh opini buzzer terhadap intensi pembelian pada social media = The influence of buzzer s opinions towards purchase intention in social media / Silvia Situmorang
2017
 UI - Tesis (Membership)
Kumala Fitri
Pengaruh social media marketing terhadap customer relationshop dan minat beli konsumen e-commerce Tokopedia : studi pada followers Instagram Tokopedia di DKI Jakarta = Impacs od social media marketing towards customer relationships consumer purchase intention on e-commerce Tokopedia: study of Tokopedia Instagram followers in Jakarta capital region
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Victorina A.
Media sosial untuk bisnis : bergegas dan bernas dengan tepat ke bisnis online!
Azkiya Publishing, 2017
 Buku Teks
Rizka Rianda Devira
Pengaruh penggunaan media sosial Instagram dan elektronik dari mulut ke mulut pada keterlibatan keputusan pembelian dalam mode e-commerce di Indonesia = The influence of the use of social media Instagram and word of mouth on the involvement of purchasing decisions in e-commerce mode in Indonesia
2019
 UI - Skripsi (Membership)