Mengevaluasi pengaruh iklan Youtube pada daya tarik customer muda: studi kasus iklan JD.ID 'dijamin ori' di Youtube = Evaluating the influence of Youtube advertising for attraction of young customers: JD.ID's advertisement series with the tagline of 'dijamin ori' on Youtube as a case study

Penerapan storytelling dalam naratif iklan bercorak nostalgia (studi evaluasi pada video `Line AADC 2014: mini drama` tahun 2014)= The Use of storytelling in nostalgic narrative advertisement (evaluation study on video `Line AADC 2014: mini drama` in 2014)

Strategy in advertising : matching media and messages to markets and motivations

Pemaknaan strategi iklan dalam cerita web series: studi analisis semiotika iklan web series sore: istri dari masa depan = Reception of advertising strategy in web series story: study of semiotic analysis on web series ads sore: istri dari masa depan

The Codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally