Bogart, Leo
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
Dhiyaa Nadhifa Aziza
Mengevaluasi pengaruh iklan Youtube pada daya tarik customer muda: studi kasus iklan JD.ID 'dijamin ori' di Youtube = Evaluating the influence of Youtube advertising for attraction of young customers: JD.ID's advertisement series with the tagline of 'dijamin ori' on Youtube as a case study
2018
 UI - Skripsi Membership
Raden Dimas Aryo Adiningrat
Pemaknaan strategi iklan dalam cerita web series: studi analisis semiotika iklan web series sore: istri dari masa depan = Reception of advertising strategy in web series story: study of semiotic analysis on web series ads sore: istri dari masa depan
2018
 UI - Skripsi Membership
Jhally, Sut
The Codes of advertising : fetishism and the political economy of meaning in the consumer society
Routledge, 1987
 Buku Teks
Firda Salsabila Putri
Perkembangan Periklanan Blue Band di Media Cetak Pada Masa Orde Baru (1970- 1990) = The Development of Blue Band Advertising in Print Media During the New Order Period (1970-1990)
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja