Analisis peran program corporate social responsibility (CSR) dalam membangun corporate reputation, brand equity, dan social equity brand : studi kasus pada merek Lifebuoy produk dari PT. Unilever = Analysis of the role of corporate social responsibility in building corporate reputation, brand equity, and social equity brand : case study as a product from unilever corpration

Tanggung jawab sosial dan reputasi perusahaan : kasus iklan program Lifebuoy berbagi sehat di televisi

Pengaruh persepsi khalayak mengenai informasi pelaksanaan Corporate Social Responsibility terhadap pembentukan citra merek melalui advertorial (studi pada advertorial ?Lifebuoy Berbagi Sehat? di Harian Kompas)

Corporate Social Responsibility (CSR)

Pengaruh program Corporate Social Responsibility terhadap perilaku konsumen (studi mengenai kegiatan "Lifebuoy Berbagi Sehat" P.T. Unilever Indonesia di kalangan ibu-ibu rumah tangga di Kelurahan Kelapa Gading Barat Jakarta Utara)