Bearden, William O.
Marketing ; principles & perspectives
McGraw-Hill, Irwin, 2007
Buku Teks
Bearden, William O.
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
Buku Teks
Randall, Geoffrey
Principles of marketing
Routledge, 1993
Buku Teks
Clark, Fred E.
Principles of marketing
Macmillan, 1947
Buku Teks
Kotler, Philip
Principles of marketing
Prentice-Hall, 1996
Buku Teks