Lowe, Eric
Successful retailing through advertising / Eric Lowe
McGraw-Hill , 1983
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Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
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Duncan, Tom
IMC using advertising and promotion to build brands
McGraw-Hill, 2002
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Well, William
Advertising principles and practice
Prentice-Hall, 1995
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Moriarty, Sandra E. (Sandra Ernst)
Advertising and IMC : principles and practice
Pearson, 2012
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