Levitt, Theodore
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
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Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
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Perreault, William D.
Basic marketing : a global-managerial approach
Irwin McGraw-Hill, 1999
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1975
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