Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
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Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
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Dalrymple, Douglas J.
Marketing management strategy and cases
John Wiley & Sons, 1990
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Dalrymple, Douglas J.
Marketing management - strategy and cases
John Wiley & Sons, 1995
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