An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium

Fear of missing out: pengaruh star power terhadap keputusan pembelian (studi kasus: brand street Boba) = Fear of missing out: star power influence towards purchase intention (case study: brand street Boba)

Going social: excite customers, generate buzz, and energize your brand with the power of social media

Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business

The power of brands : teknik mengelola brand equity dan strategi pengembangan merek + analisis kasus dengan SPSS