The Direct marketing handbook
Edward L. Nash, editor in chief
McGraw-Hill , 1992
 Buku Referensi
Handbook of modern marketing
edited by Victor P. Buel and Carl Heyel
McGraw-Hill, c1970
 Buku Teks
Handbook of business to business marketing
Gary L. Lilien, editor
Edward Elgar, 2012
 Buku Teks SO
Handbook of research in international marketing
Subhash C. Jain, David A. Griffith, editor
Edward Elgar, 2011
 Buku Teks SO
Handbook of Islamic marketing
Ozlem Sandikci, Gillian Rice, editor
Edward Elgar, 2011
 Buku Teks