White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1993
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White, Roderick
Advertising : what it is and how to do it
McGraw-Hill, 1980
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Bennie, Michael
How to ...do your advertising
Elex Media Komputindo, 1996
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how to do research
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Nicholson, John
How do you manage
BBC Books , 1992
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