Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
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Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
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Peter, J. Paul
Marketing management : knowledge and skills / J. Paul Peter
McGraw-Hill, 2004
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Boyd, Harper W., Jr.
Marketing management/ by Harper W. Boyd J. and William F. Massy
New York, N.Y. , Harcourt Brace Jovanovich
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Charvat, Frank J.
Marketing management: a quantitative approach / Frank J. Charvat and W. Tate Whitman
Heath, 1966
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