Treacy, Michael
Disiplin bagi pemimpin pasar = the discipline of market leaders: choose your customers, narrow your focus, dominate your market
Gramedia Pustaka Utama, 1996
 Buku Teks
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Harvard Business School Press , 2005
 Buku Teks
Disty Amira Hernawan
Pengawasan terhadap implementasi prinsip know your customer (mengenal nasabah) bagi penyedia jasa keuangan di pasar modal sebagai pencegahan terhadap tindak pidana pencucian uang dan perbandingannya dengan negara Malaysia Singapura dan Australia = Supervision on the implementation of know your customer principle for financial service providers in capital market as prevention against money laundering and its comparison with Malaysia Singapore, and Australia
Fakultas Hukum Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Alsya Fauziyah
Segmentasi Pelanggan dengan Model RFMT dan Penentuan Target Pelanggan Pada Perusahaan Industri Produk Hijau = Market Segmentation using RFMT Model and Targeting the Market in Green Product Company
Fakultas Teknik Universitas Indonesia, 2023
 UI - Skripsi Membership
Talita Melati Indriagustry
Segmentasi Pasar Kopi Susu Kekinian (Analisis Perilaku Konsumen Berdasarkan Manfaat) = Market Segmentation of Milk Coffee (Consumer Behavior Analysis Based on Benefit Sought)
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)