Cooper, Robert L.
Cambridge University Press, 1989
Buku Teks
Lauer, Robert H.
Allyn and Bacon, 1982
Buku Teks
Zaltman, Gerald
John Wiley & Sons, 1977
Buku Teks
Michael, Donald N.
Jossey-Bass, 1985
Buku Teks
Moore, Wilbert E. (Wilbert Ellis)
Prentice-Hall, 1963
Buku Teks