Pelly Sianova
Internal Marketing implementation from leaders employees perspective qualitative ane quantitative appro ach
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1956
 Buku Teks
Frank, Ronald E.
Quantitative techniques in marketing analysis : text and readings / by Ronald E. Frank
Richard D. Irwin , 1962
 Buku Teks