Pelly Sianova
Internal Marketing implementation from leaders employees perspective qualitative ane quantitative appro ach
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open
Frank, Ronald E.
Quantitative techniques in marketing analysis : text and readings
Richard D. Irwin, 1962
 Buku Teks
Clark, Fred E.
Readings in marketing
Macmillan, 1931
 Buku Teks
McNair, Malcolm P.
Readings in marketing
McGraw-Hill, 1949
 Buku Teks
Westing, John Howard
Readings in marketing
Prentice-Hall, 1957
 Buku Teks