Koma Untoro
Marketing jasa keuangan di Indonesia: studi kasus pada PT Danareksa
1990
UI - Tesis (Membership)
Salmon, Michael
Winning more business in financial services : how to score big with referrals and networking
McGraw-Hill, 2012
Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 2000
Buku Teks
Nadya Nazneen Adira
Sustainability matters for marketing to deliver a competitive advantage: The Fintech Industry = Pengaruh sustainability dalam marketing untuk memberikan keunggulan kompetitif: Industri Fintech
2020
UI - Makalah dan Kertas Kerja
Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
Buku Teks