Koma Untoro
Marketing jasa keuangan di Indonesia: studi kasus pada PT Danareksa
1990
UI - Tesis Membership
Salmon, Michael
Winning more business in financial services : how to score big with referrals and networking
McGraw-Hill, 2012
Buku Teks
Lovelock, Christopher H.
Services marketing
Prentice-Hall, 2000
Buku Teks
Zeithaml, Valarie A.
Services marketing
The McGraw-Hill , 1996
Buku Teks
Saez, Eileen Elliott de
Marketing concepts for libraries and information services
Facet Pub, 2002
Buku Teks