Vina Trecira Panigoro
Analisa perilaku dan persepsi konsumen terhadap spextrum reflective bag guna perencanaan strategi komunikasi pemasaran produk = Consumer behavior and perception analysis towards 'spextrum' reflective bag for product's strategic marketing communication planning
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tugas Akhir
Hawkins, Del I.
Consumer behavior: building marketing strategy
McGraw-Hill, 2014
 Buku Teks
Blankenship, Albert Breneman, 1914-
How to conduct consumer and opinion research/Albert B Blankenship
Harper & Brothers publishers, 1946
 Buku Teks
Hawkins, Del I.
Consumer behavior: building marketing strategy
McGraw-Hill, 2004
 Buku Teks
Hawkins, Del I.
Consumer behavior : building marketing strategy
McGraw-Hill, Irwin, 2001
 Buku Teks