Sutherland, Max
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
Buku Teks
Gosh, Barbara
Public enterprise in Kenya : what works, what doesn't, and why / Barbara Grosh
Lynne Rienner, 1991
Buku Teks
Roman, Kenneth
How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas
St. Martin's Press , 1976
Buku Teks
Prudential supervision : what works and what doesn't
edited by Frederic S. Mishkin
University of Chicago Press, 2001
Buku Teks
Phillips, Jeffrey
Relentless innovation : what works, what doesn't-and what that means for your business
McGraw-Hill, 2012
Buku Teks