McNair, Malcolm P.
Problems in marketing
McGraw-Hill, 1949
 Buku Teks
Brown, Milton P.
Problems in marketing
New York, N.Y. , McGraw-Hill
 Buku Teks
Problems in marketing
by Malclom P. McNair ... [and others]
McGraw-Hill, 1957
 Buku Teks
Ulfa Chairina Zirfi
Analisis strategi manajemen isu yang dilakukan PT Korinus dalam menyikapi pemberitaan negatif di media online (studi kasus pemberitaan temuan kandungan babi pada produk mi samyang periode Januari - November 2017) = Analysis of issue management strategy conducted by PT Korinus in responding to negative coverage in online media (case study : media coverage about Samyang noodle contains pork ingredients from January to November 2017)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
O`Rourke, James S.
Management communication : a case-analysis approach
Prentice-Hall, 2013
 Buku Teks